Manchester-based sports nutrition brand Warrior has secured its first listing in the health and beauty retail sector with Boots, marking a major milestone in the brand’s expansion.
Boots stores nationwide will now stock Warrior’s best-selling Creatine Monohydrate Powder, while an additional five SKUs – including Warrior Whey Protein Powder – are available online at Boots.com.
This latest listing strengthens Warrior’s position as one of the UK’s fastest growing sports nutrition brands and comes in response to the growing demand for creatine, which has seen the category grow by 40% in the last 12 months, with retail sales up 43% and online sales up 40%, generating £36 million in total sales, according to Circana retail and online sales data to June 2025.
With over 2,000 locations nationwide, Boots provides Warrior with a powerful retail platform to engage health-conscious consumers and everyday athletes, reaching beyond the traditional sports nutrition channel into the mainstream health and beauty market.
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Kieran Fisher, founder of KBF Enterprises and Warrior, said: “Securing our first listing in the health and beauty retail space, and doing so with such an iconic British retailer as Boots – represents a significant achievement for the brand.
“Creatine has evolved from being a specialist performance supplement into one of the most sought-after wellness products, valued by men and women alike for benefits that range from improving strength and cognitive focus to supporting overall wellbeing. This partnership with Boots enables us to deliver high-quality, affordable protein and creatine products to a broader consumer base, helping them achieve their health and fitness goals.”
Founded with a mission to enhance both physical performance and mental focus, Warrior supports a diverse customer base – from gym-goers and students to busy professionals. Its fast-growing portfolio of protein bars, powders, and performance supplements is already stocked in Tesco, Morrisons and Asda, where Warrior was named the supermarket’s best selling sports nutrition brand in 2023. It also this year entered a partnership which made Warrior products available in over 400 of the UK’s largest gym operator, PureGym.
The addition of Boots further consolidates Warrior’s position as one of the UK’s most in-demand functional nutrition brands.
