Channel 4 is highlighting its diverse range of talent with a new campaign that includes the real complaints made against them.
The ad, by its in-house agency 4Creative, features stars including Catastrophe’s Sharon Horgan, artist and presenter Grayson Perry, Channel 4 News anchor Jon Snow and Great British Bake Off’s Sandi Toksvig and Prue Leith.
Each delivers a complaint based on actual feedback that the broadcaster has received from viewers.
The ‘Complaints Welcome’ ad starts with Hollyoaks actor Kieron Richardson kissing his husband and saying: “I’m not homophobic but do we have to have gay kissing at dinner time?”
