Edison Media has secured the tender to manage, facilitate, and consult on all marketing efforts for Lancashire’s Nelson and Colne College Group.
This collaboration further highlights Edison Media’s position as a leading agency in the education sector following success with clients such as Milton Keynes College Group and the University of Derby. In partnership with Edison, both institutions have achieved record-breaking results, including record attendance at open days and a surge in final-stage applications for the 2023-2024 academic year.
READ MORE: Edison Media lands Milton Keynes College media buying brief
Nicola Orrell, managing director of Edison Media, said: “Our focus is on truly understanding the colleges, their applicants, and their local audiences. By shaping strategies that speak directly to their needs, we’re excited to help Nelson and Colne College Group reach new heights. Together, we’ll learn, adapt, and grow—creating campaigns that drive real results and lasting success.”
Phase one of the partnership will focus on getting to the heart of what makes Nelson and Colne College Group unique, understanding their colleges, their communities, and their audience. From there, the agency plans to strategies that feel authentic and deliver meaningful results.
“We are delighted to be partnering with Edison Media and are confident in the expertise they bring to our campaigns,” said Jayne Wynne, marketing director, NCCG. “In the short time we’ve worked together, we’ve already seen a noticeable improvement in the quality of our campaign delivery and quickly view them as an extension of our team. We’re excited to see what we can achieve together in the months and years ahead.”
Nelson and Colne College Group is a further education college in the town of Nelson providing further education to Pendle and the surrounding districts. It is a tertiary college, offering courses to post-16 students, adult learners and those in employment looking to gain new or additional qualifications.
The college was founded during the reorganisation of education in Pendle in the early 1970s and was created by a merger of a number of local sixth forms. Since then the college has grown in size, currently serving the educational needs of around 2,400 full-time students and 10-15,000 part-time students, depending on the time of year. The college merged with Accrington & Rossendale College on 30 November 2018.
