Leeds-based integrated marketing agency ilk has been appointed to lead PR activity for building products manufacturer GAP and premium door brand Rockdoor.
The agency has been tasked with supporting GAP’s UK expansion, including raising awareness of its growing presence in the South, while also promoting new product launches from sister brand Rockdoor.
Rockdoor is preparing to launch an expanded product range this autumn, beginning with its new Byron design. Meanwhile, GAP is continuing to grow its depot network, with new sites in Chelmsford and Gloucester, alongside a refurbishment programme across its network of more than 100 depots.
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The PR strategy will focus on media relations across the construction, trade and consumer interiors press, as well as local campaigns to support GAP’s new depot openings.
Richard Lee, Commercial Director at GAP and Rockdoor, said: “We are delighted tо be working with ilk tо support this pivotal chapter for both brands. From expanding GAP’s awareness in the south and supporting depot openings, to gearing up Rockdoor for its 30th anniversary.”
Nev Ridley, Managing Director at ilk Agency, added: “It’s obvious that the home improvement and construction sectors are demanding higher standards оf reliability and accountability. That’s why we are very excited tо play our part іn supporitng GAP’s expansion plans and positioning Rockdoor as the premier choice for both trade installers and design-conscious homeowners.”
GAP and Rockdoor operate a UK-wide network of more than 110 depots supplying building products and composite doors to the trade.
