In June, Manchester experienced the return of the highly anticipated Parklife Festival, bringing in over 150,000 enthusiastic party-goers from all corners of the country.
Edison Media seized the opportunity to showcase Adidas and JD’s groundbreaking new campaign, Club Originals.
Dominating the roads, rail lines, train stations, and transport networks in and around Manchester, the city takeover was impossible to miss. Leveraging all available platforms to advertise the JD X Adidas collaboration, Edison ensured that the attention of festival-goers and the wider public was captured.
“Parklife weekend is the ultimate celebration of music, art, and culture. We saw this as the perfect opportunity to showcase Adidas and JD’s groundbreaking Club Originals campaign,” said Nicola Orrell, MD, Edison Media.
