Embryo has announces a new partnership with the recently renamed Manchester Super Giants ahead of the highly anticipated summer cricket season.
Based at the iconic Emirates Old Trafford Cricket Ground, the Manchester Super Giants were formerly known as the Manchester Originals and play in The Hundred, the fast-paced 100-ball, family-focused national cricket competition.
Embryo will be delivering a suite of services to amplify the Super Giants’ presence, specifically focusing on performance marketing and creative.
The partnership is rooted in a shared passion for the city’s vibrant sports scene and a commitment to building a brand that resonates with local fans and international audiences alike.
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James Young, head of commercial growth at the Manchester Super Giants said: “We chose Embryo for their creativity, energy, and attention to detail throughout the process. Right from the first meeting, they understood the scale of our ambition to build a team that the whole of Manchester can get behind, and we’re excited to bring the Manchester Super Giants vision to life together this summer.”
Ross Green, CEO of Embryo, added: “As a Manchester-born agency, we have always aimed to collaborate with the iconic sports brands that make this city world-famous. Partnering with the Manchester Super Giants is a proud moment for us. Their ambition matches our own, and we are eager to apply our digital expertise to help grow a legacy for cricket in the North West.”
The Hundred is the only cricket league in the world that uses the unique 100-ball cricket format. It is organised by the England and Wales Cricket Board (ECB) and played during July and August each year. The competition is one of the four cricket tournaments organised by the ECB, alongside the County Championship, the One-Day Cup and the T20 Blast. The Hundred comprises eight teams, with seven based in England and one in Wales. The current Hundred champions are the Leeds-based Northern Superchargers, who like the Super Giants have undergone a rebrand for the forthcoming season and will henceforth be known as Sunrisers Leeds.
