Olivia Downing has joined Liverpool-based to Continuous as a Senior Copywriter. The move follows a four year stint as a copywriter on TBWA/MCR’s creative team.
Downing has previously created award-winning work for household names including David Lloyd Clubs, Alton Towers and BP. She won the 2017 cohort of the creative competition School of Thought, which took her to Cannes Lions Festival, and his been shortlisted, or won, numerous industry awards and honours,
She was the founder of CIA: Chicks in Advertising, which focused on giving young women in the industry a platform to voice their opinions and network together, has spoken at several key industry events, and lectured on the Creative Advertising degree courses at both UCLAN and Leeds Arts Uni.
Downing said: “I didn’t know much about the Liverpool creative scene, which is exactly why I was so intrigued by Continuous. Manchester has a very established creative community, which is great, but I was really hungry for something new, and to make an impact elsewhere. Continuous has such a fresh, forward-thinking energy, that I knew this was the place I wanted to work. And as I work flexibly in the Liverpool office, It’s great to be able to keep my base in Manchester, but come into another city every week for a change of cultural scene.”
Continuous is part of the 50-strong Uniform Group, which restructured the business a year ago to allow the company to focus on its core strengths. It has consistently been one of the fastest growing agencies in the UK in recent years, and placed at number 34 in the 2019 Design Week Top 100 rankings.
Following the 2021 restructure, the Continuous strand of Uniform’s business works with commercial clients such as such as Primark, Ideal Standard and Innocent, while its sister company Somewhere is a specialist property marketing agency which works with developers and architects across the globe.
