European children’s retailer Vertbaudet has appointed digital marketing agency Wolfenden to manage its UK focused PPC account.
Following a competitive pitch process, Wolfenden will support the French-founded brand to strengthen its position in the UK market.
The agency was appointed on the strength of its PPC offering and experience within the children and baby retail space. The brand also selected the agency due to its proposed data-led strategy to maximise wider marketing activity through PPC.
Sarah Etherington, Head of Digital Marketing at Vertbaudet, said: “We’re proud to be an established leading children’s brand across Europe, and it was important to us to partner with an agency who deeply understood our market in the UK and where we fit within that. Wolfenden proposed a strategy which demonstrated a thorough understanding and appreciation of our brand identity, as well as the audience we look to engage with, and with extensive experience within our market – it was an easy decision to make.
“Additionally, we wanted to work with an agency which could seamlessly integrate with our current processes and approach, as well as offer a strong influence in our quarterly strategy reviews, and Wolfenden’s collaborative and strategic marketing approach fitted perfectly with that.”
Wolfenden’s Managing Director, Daisy Wolfenden, added: “Partnering with Vertbaudet has been wonderful for the Wolfenden team, allowing us to further build our credentials within the children and baby’s retail space.
“The best results really are generated through true partnerships, so we’re looking forward to enjoying a great relationship with Vertbaudet as we collaborate on strategic workshops at key milestones in its digital journey.”
