Leasing Options has launched a new national marketing campaign, fronted by comedian, Justin Moorhouse.
The Manchester-based car leasing company has worked with creative agency, Doodledo on the creative.
Moorhouse, who famously wore tiger face paint as Young Kenny in Phoenix Nights, stars as a purple, Lancashire genie in the campaign.
Doodledo’s founder, James Torry explained that the advert was written specifically with Moorhouse in mind.
“We could not think of anyone better than Justin to bring this campaign to life,” said Torry.
“He had us in stitches from the moment he arrived on set and fully committed to the role, even driving home through rush-hour Manchester still covered head to toe in purple paint, giving the city’s commuters a story they will never forget.”
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The advert will premiere today across national television and digital channels. It will be supported by online content and social activations, including a behind the scenes of the shoot.
“We wanted to bring a bit of fun and magic to car leasing, and Justin was the only genie for the job,” added Mike Thompson, COO at Leasing Options, added,
“The campaign shows our customers that getting the car they want does not have to be complicated and that it can actually be as easy as reaching out to us with your dream request – though it doesn’t have to involve a Justin Moorhouse doppelgänger genie.”
