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International Pet Insurance win for Leeds agency


Agria Pet Insurance has appointed a new agency to handle its UK PR and communications strategy.

The Lucre Group will also work across social media and influencer marketing.

“Our proposition is built on truly understanding and protecting the emotive bond we share with our pets – something Agria has done for over 130 years. Choosing the right partner to help us communicate this effectively was crucial to our team,” stated Tom Vaughan, Head of Marketing at Agria Pet Insurance.

“We were incredibly impressed by Lucre’s approach. The team’s creativity, expertise and inspiring narrative mirrors our own. Furthermore, their experience within the pet industry along with their dedication to supporting our sustainability journey, meant that it was an easy decision for us to make.”

The agency’s role will be to raise brand awareness and increase its national visibility.

“With the launch of its first-ever TV campaign and the company’s pledge to continue to reduce its ‘carbon paw print’, it’s an exciting time to be working with Agria,” added Tamarind Wilson-Flint, co-founder and Director at The Lucre Group.

“Not only does it extend our ‘pet industry’ credentials, but it also builds on our extensive brand work in the sustainability space.”

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