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Former Jaywing managing partner is new 26PMX managing partner

Performance marketing agency 26PMX has appointed Amy Naughton as managing partner, to head up the client service and strategy divisions.

Amy joins to provide her years of expertise in client services and strategic planning to 26PMX’s diverse global client base. Her track record of driving success for clients, coupled with her deep understanding of data, media, creative and technology makes her an ideal fit to contribute to the overall strategic direction of the business.

She brings a wealth of experience to 26PMX, having previously founded Four Sharp Consulting, in addition to formerly being director of client services and managing partner at Jaywing. Amy has worked with a plethora of global names including Pepsico, Walkers, Nestle and Carlsberg as well as notable finance, retail, and tech brands such as ADT, Hallmark and First Direct.

Naughton said: “I’m excited to be joining 26PMX as they move into a phase of focus and growth within the performance space, bringing my previous experience to help drive 360’ comms strategies that focus on how we drive business growth for clients as a specialist partner.

Ryan, and the team at MSQ’s clear business vision clearly hits a client need in market where pressure on performance is more important than ever. Driving 26PMX to be an agency who are outcome driven will offer exciting opportunities to continue working with, and attracting new clients who are after an agency experience that is different to the norm.”

Ryan Scott, CEO of 26PMX, added: “After three years of great performance, we are continuing our growth journey. Key to this is a focus on enabling our clients with the right talent, tools, and technology. Amy’s appointment is a statement of our intent to gather the brightest, most experienced people to ensure we continue to drive performance for our clients.”

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