Coronavirus forces late change of plan for Leeds agency’s Ben and Jerry’s videos

benjerry

Leeds-based Rascal Creative is behind a series of online adverts for Ben & Jerry’s to support the global ice cream brand’s move into the Korean market.

After initial plans to film the content in a live studio setting were disrupted due to government lockdown restrictions, the creative and production teams had to pivot plans and were able develop the advert remotely using CGI and stop motion.

The adverts achieved 30,000 views within 24 hours on social media.

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