Channel 4’s new Nations & Regions boss on opening in Leeds, working with indies and why London staff haven’t moved North

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The new boss of Channel 4 Nations & Regions has pledged to be the “best possible partner” for the independent sector as the broadcaster opens its new national headquarters in Leeds.

Former BBC executive Sinead Rocks, the new Managing Director, Nations & Regions, has been overseeing the establishment of the new city centre base with Leeds having been chosen ahead of Manchester and Birmingham a year ago.

The new HQ will accommodate staff from a range of different departments, including programme commissioners, the new Digital Creative Unit, the Channel 4 News news hub, and staff across a variety of creative, digital, operational and supporting functions.

Staff are currently occupying a temporary office while the historic Majestic building is restored. The broadcaster will lease over 25,000 square feet of space on the third, fourth and fifth floors of the building and work will be finished next year.

Rocks said the broadcaster was around halfway through its recruitment process, with 50 already started and a further 50 to join by Christmas. By next year, 200 will be based at the new HQ. New creative regional hubs in Glasgow and Bristol will open over the next fortnight.

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