Channel 4 has unveiled a tongue-in-cheek banner announcing its arrival in Leeds, the home of its new national headquarters.
The banner adorns the site of the Majestic building in central Leeds, where Channel 4’s National HQ will be based. The building is currently being redeveloped and is due to open in 2020.
It echoes the tone of Channel 4’s recent Complaints Welcome marketing campaign, which saw some of the channel’s stars read out complaints made about their programmes.
The banner depicts a genuine viewer complaint which reads: “Didn’t think Channel 4 knew there was life outside the M25.”
Sinead Rocks, Channel 4 Managing Director Nations and Regions, said: “It’s great to be in Leeds. More staff are joining us all the time so the Channel 4 presence is growing each week and we’ve been given a fantastic welcome by everyone in Leeds and Yorkshire.”