Cambridge Online Education (COE) has appointed The SEO Works to lead its SEO strategy.
COE offers a wide variety of online course styles and levels, from single subjects to full schooling, and from creative courses to GCSEs. It also specialises in adult education, offering career pathways into graduate-level sectors via an extensive range of online access to higher education diplomas.
The e-learning specialist has experienced consistent growth, particularly as the pandemic accelerated the expansion of remote learning. High quality education from a trusted provider that can be accessed from anywhere is increasingly in demand, so COE has now appointed The SEO Works to push its online visibility. In a competitive pitch process, the Sheffield-based agency proposed an intricate SEO strategy that would help solidify the business as a market leader.
Director of COE, Dr Troy Page, said: “SEO Works’ expertise and award-winning SEO service will ensure that many more online learners will benefit from our quality online courses and progress onto better paid, more fulfilling professions.”
Alex Hill, sales director of The SEO Works, added: “We like to work with businesses that align with us. In this case, Dr Page and the team are committed to providing a market-leading service and to push their sector further and this is something that resonates with us. We really feel that a comprehensive search strategy can add a lot to their business, and given our extensive experience in the education sector, will really help them take their growth to the next level”.
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the education and e-learning sectors including GDST, Skillshub, University of Wolverhampton, Twig Education and IPAG.