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Forme Bikes appoints The SEO Works


The SEO Works is to lead SEO strategy for specialist UK bike manufacturer Forme Bikes.

Derbyshire-based Forme offers a wide range of models from children’s bikes through to full-suspension electric mountain bikes, sold through a network of independent dealers. It is currently investing in a range of new support initiatives to assist dealers, including driving web traffic to their its locator to direct consumers into stores.

Forme Bikes recently invested in a brand new website, and The SEO Works will now assist in making the new platform even more visible online. The award-winning team has already carried out an extensive audit during the pitch process and identified that, despite the website’s positive user experience and slick design, there were crucial areas of SEO technical compliance that needed improvement.

Lee Flanaghan, Forme’s head of brand and communications, said: “The team at The SEO Works felt like the obvious choice, not only local to us but with a real pedigree in delivering commercially successful ecommerce SEO campaigns for many sports and equipment bands. They met our brief perfectly and showed a real desire to work with us.”

As well as focusing on the technical SEO compliance of the website, the SEO Works will refocus and optimise the content on the site, keeping in mind the need to target lucrative keywords and improve search visibility for Forme Bikes.

Sheffield-based The SEO Works specialises in SEO, PPC, Digital PR, web and paid social advertising and has previously worked with clients within the sporting and outdoors sector including Rideminded, Rab, Lowe Alpine, All Rounder Cricket and Towsure.



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