Its 5 years since Arla Foods set up its in-house agency, The Barn.
Starting out with 8 people at its Danish headquarters, it was established to handle all digital media purchases across the group. It now has 140 staff, including a team at its UK base in Leeds.
“As a cooperative owned by farmers, it is important for us to focus on costs,” explained Thomas Heilskov, Senior Director and global Head of The Barn.
“Every single penny we earn must benefit our owners. When we established our own agency, we saw an opportunity to make marketing efforts both cheaper and better at the same time, and we continue to build on that foundation today,”
One of the main aims of The Barn was to “break down the industry’s silos” and bring media, creative and data closer together and optimise their marketing efforts.
As well as the bases in Aarhus and Leeds, there are also offices in Stockholm, Dubai, Düsseldorf and Toronto.
“It has been an incredible journey over the past five years. We are incredibly proud of the results we have brought to Arla Foods, and not least the team of unique, creative media specialists we have established,” continued Heilskov.
“I look forward to continuing to push the boundaries of marketing and pioneer the creation of creative content. The ambitions are the same, and we cherish the constant learning process between media activation and creative content development, which means that we are constantly improving our understanding of what really works.”
