New year, new comms director for dairy giant Arla Foods

Arla Foods, the UK’s leading dairy cooperative has announced the appointment of Nicola Morgan-Hulme as communications director.

Morgan-Hulme will begin in the new role from January 15, 2024, joining Arla’s Global Communications Leadership team as well as the UK Leadership team at the same time and taking on responsibility for communications to all stakeholder groups.

Morgan-Hulme has a wealth of experience spanning 15 years, most recently at The LEGO Group where she held senior Western Europe and UK brand relations roles culminating in brand relations director, Western Europe. In this role she was responsible for the regions’ communications strategy across all disciplines including PR, events, corporate communications, social responsibility and internal communications.

Before joining The LEGO Group she was senior account director with leading London agency Ketchum, where she worked on PR and communications campaigns with global brands including P&G, Samsung and Mastercard.

Mariam Skovfoged, senior vice president for communications for Arla Foods, said: “I am delighted to announce that Nicola is joining the communications team at Arla. She brings with her valuable and varied communications experience across all audiences and is passionate about a people focussed approach. She will be joining and leading a strong team in the UK and I am looking forward to working with Nicola to continue to transform the communications agenda both in Arla’s biggest market and globally as part of the Communications Leadership Team.”

Morgan-Hulme added: “I am delighted to have been given the opportunity to lead the UK communications for Arla. Joining the UK’s number one dairy company and being able to help drive such important ambitions forward is a very proud moment for me. I am excited to start my new adventure in the New Year and can’t wait to work alongside my dedicated colleagues, teams and farmer owners.”

The appointment in to this key role follows the decision earlier this year by current UK communications director, Theis Broegger, to leave Arla at the end of the year when his international assignment to the UK finishes.

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