Arla’s Senior Marketing Director: If you want great creative, be a great leader

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The next Creative Courage webinar from McCann Leeds will welcome Danny Micklethwaite as its special guest.

Recently, the agency hosted Pete Markey from Boots for a talk on holding your nerve in creative – learn more about Creative Courage and watch the webinar here. The next edition takes place on April 22nd at 3pm, and will see Micklethwaite, Senior Marketing Director at Arla, talking about the impact of leadership on creativity.

Danny has a wealth of marketing and leadership experience, having started at Arla more than 20 years ago, rising to VP Marketing before moving to Morrisons as Head of Brand Strategy. He returned to Arla in 2012, eventually becoming Senior Marketing Director, responsible for developing and delivering the category and brand growth agenda.

Here, Danny talks about how great leadership is often at the centre of the greatest creative work, and creates the necessary environment for brilliance.

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