Cheshire agency, No Brainer, has used Google data and social insights to reveal the nation’s favourite Christmas campaign in 2022.
Examining the most-searched brand items, release dates and social media performance figures, the Warrington digital and PR firm has compiled the top 10 Christmas ads.
According to its data, the choice of advertising channels has a major impact on ad success, with Disney missing out, because it didn’t use key social platforms.
The overall top 10 favourite Christmas ads in 2022
- John Lewis
- Aldi
- Asda
- M&S
- Disney
- Lidl
- Boots
- Tesco
- Sainsbury’s
- Morrisons
John Lewis achieved 3.4m YouTube video views during the data collection period (1st November – 30th November), compared to Tesco’s 77k.
In total across YouTube, Twitter, Instagram and TikTok, John Lewis achieved 19.3m views.
In close second was Aldi with 17.1m, however, third place Disney was a long way behind with 5.5m – although it didn’t use Instagram or TikTok.
