Studio LWD collaborates on launch of blockchain-based fan ownership start-up
Civitas Club, a funding, investment and rewards platform aimed at "revolutionising" fan ownership in sport, has launched with the help of a Lancashire branding and design agency.
Poulton-le-Fylde's Studio LWD has completed a branding project for the start-up, based around the message of restoring power to fans through Decentralized Autonomous Organizations (DAOs).
DAOs are member-owned communities without centralised leadership, which could allow a community to come together and collectively own a team.
Ben Crabb, Co-founder of Civitas Club, said: "Leveraging Web3 cryptocurrency solutions, NFTs, metaverse communities and fan-collaboration, Civitas Club empowers everyone to ensure that community ownership in professional team sports becomes the new normal.
“The branding created by Studio LWD really helps us demonstrate and humanise our offering and has already helped us raise significant funding.”
Laura Weldon, Creative Director of Studio LWD, added: “With all the current turmoil around the ownerships of sports clubs many sports fans have often dreamt about buying their own sports team. Traditionally such dreams have remained just that because of the millions of pounds and deep connections required to make it a possibility.
“Civitas Club has been launched to be able to change that thanks to the blockchain and a fairly new concept known as DAOs.
“The main central brief behind the branding project was to show Civitas Club is a fan-community owned and governed organisation, run by fans, for fans, for the benefit of the game and the community.”