Studio LWD, has revealed the new branding for Your Environment.
The Poulton-Le-Fylde agency was commissioned in August to undertake a complete brand refresh and website for the environmental firm.
The original branding was created in 2011 and featured a leaf graphic, the new look is designed to position it as a disrupter in the sector.
“The new branding is everything that we are and the whole development process was very exciting. We learnt a lot about ourselves and how our clients perceive us,” said Matthew Blakey, Managing Director of Your Environment.
“The logo mark works perfectly – it’s a standalone graphic that can work well in print and just as well on a JCB or drilling rig, which is what we needed.”
Studio LWD worked alongside Tienda Digital for the website, Wayne Myers for photography and Route Nine Studios for video content.
“The old branding had a huge disconnect between what the business was doing and delivering and thus, how the brand identity was being presented,” explained Laura Weldon, Creative Director at Studio LWD.
“Between us, we knew that this needed to be rectified to ensure that the target audience identifies with the brand, which in turn, would generate future brand loyalty.”