Asda announces review of creative account

David Prior's picture
by David Prior

Asda has called a review of its creative account, which is currently held by AMV BBDO.

The Leeds-based supermarket appointed the London-based agency in April 2018, ahead of Saatchi & Saatchi, Leo Burnett and J Walter Thompson London.

The review comes just weeks after the departure of chief customer officer Anna-Maree Shaw, who left after less than a year in the job.

An Asda spokesman said: "As the needs of our customers – and the way we talk to them continue to evolve and change, we have taken the decision to retender our lead creative agency, in a pitch process starting later this month.”

AMV BBDO recently worked on Asda's Christmas campaign, featuring real life Asda superfan Sunny and his family­ celebrating at home.

Prior to that it had launched the Asda Price campaign, bringing back the famous Asda pocket tap, which had first featured in its ads in 1977.