Manchester agency Cube3 has been appointed by BNP Paribas Personal Finance for a three-year digital transformation project.
BNP Paribas Personal Finance was looking for an agency to support its digital marketing, including multi-channel activity as part of a long-term strategy.
Cube3 will lead the digital media account across both B2C and B2B functions. As part of the end-to-end management of all digital activity, the work will span all teams in the agency, including brand, web and creative.
Patrick Harvey, Head of Marketing Strategy at BNP Paribas Personal Finance, said the company had conducted a “rigorous six-month pitching process”.
He added: “Working together, we will expand digital activity into a vital part of our business marketing strategy, whilst supporting our commitment to our customers. This is a crucial time for our business as we embark on an ambitious growth plan and we can’t wait to get started.”
Mark Bailey, MD at Cube3, added: “It was a competitive pitch, but to come out on top is a testament to the team’s hard work and impressive ideas. It’s great to see the agency evolve and grow and it’s thanks to our innovative and creative thinking that we’ll continue to win clients of this calibre.”
