North West agency unveils new campaign for Silentnight

Rachael Hesno's picture
by Rachael Hesno
Silentnight campaign

Manchester-based creative agency Dinosaur has created a new advertising campaign for Silentnight to showcase its range of mattresses.

The campaign, named Wake Up to a Silentnight, will run on TV, VOD, OOH, press, social media and display.

Dinosaur has previously worked with Silentnight as the lead creative agency on its integrated autumn campaign in 2019.

The agency has also worked with a variety of clients including The Co-operative Bank, Bupa, and Metrolink.

Dan Pitchford, Creative Director for Dinosaur, said: “We knew that when customers purchase an inferior mattress, they feel stuck with it. We wanted to show that Silentnight means choice and you don’t have to settle.”

Ian Lambert, Marketing Director for Silentnight, added: “Dinosaur always pack a real punch. They responded to our brand relaunch brief with superb creativity, passion and dedication. They’ve helped us deliver a creative platform for the future our brand deserves.”

'Wake up to a Silentnight' campaign.

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