Why podcasts are the perfect 'trojan horse' for your brand

Alexandra Balazs's picture
by Alexandra Balazs

Kate Cocker, who leads the Prolific Training podcasting courses, shares some valuable insight into how businesses can benefit from hosting a regular podcast.

In this video, she breaks down how podcasts can act as a trojan horse for your brand.

Kate says: "Podcasting is a great way for you to show your expertise, be entertaining, and most importantly, add value to your potential audience, current audience and client base."

She examines the podcast of Katy Leeson, Social Chain Managing Director, as a case study for how to grow your personal brand and connect with an audience.

Kate also identifies other podcasts from product-based business, such as those from Selfridges, Boohoo and Prettylittlething. 

If you want to learn more about the benefits of podcasting, and how to effectively incorporate podcasting into your marketing strategy, the next Podcasting for Business session will take place on Thursday, February 13th