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The Wrap: Andrew Binns, SVP Ashfield Digital & Creative, part of UDG Healthcare plc.


Each Friday in The Wrap, one of the North’s leading media and creative figures gives us their take on the news covered by Prolific North over the last seven days. This week it’s the turn of Andrew Binns, SVP Ashfield Digital & Creative, part of UDG Healthcare plc.

Fantastic news for TBWA Manchester in winning the JD Williams pitch. Paul Ray, head of brand and advertising at JD Williams said they were looking to disrupt the sector so it sounds like a perfect opportunity for TBWA Manchester to flex their creative muscles. Whilst I am sure TBWA Manchester are celebrating, spare a thought for AMV BBDO. The winners of the incredibly competitive pitch for Asda’s Creative Business Account. They must have been thrilled when they heard they’d won the Asda account, especially after losing the Sainsbury’s account in 2016. I wonder how they felt when news of the merger came seeping through? Certainly one of the agencies AMV BBDO beat for the Asda account tried to cheer them up. Pure class from Saatchi.

Sundae Communications delivering the publicity for Manchester’s Pilot Light Festival is another piece of great news for the region. Fiona McGarva explains that her team are huge TV and film fans so it’s always nice to work on projects involving things we love.

Here was an uplifting article to read as over 20,000 people attended the Leeds Digital Festival. To me, this really highlights why the North is seen as a real player in the digital sector. People in the region are experts in what they do, but they are always open to new ideas; new ways of working and new technologies to embrace. For me the ability to open yourself up to change is the sign of true leaders, true creatives and true innovators.

Speaking of festivals, a huge congratulations to Tom Richards, Chief Creative Officer for Havas Lynx. Tom has been selected to be a judge for the prestigious Cannes Lions Health Festival.

Something that has always fascinated me is the utilisation of personalisation in communications. Personalisation is often talked about and seldom delivered.  So, it was with great interest I read about the gathering of higher education marketers at a Roundtable discussion at Trafford House. It will be fascinating to see what outcomes come from that session.

Finally, I wanted to finish on the outstanding work from Mike Coupe, Sainsbury’s CEO. Not for his strategic prowess in pulling together the merger that has everyone talking. No, I wanted to pay my respects to his singing. Here is happily to himself while waiting to be interviewed. ‘We’re in the money’ is certainly an appropriate song right?  

And on that note I’ll conclude and wish everyone a good weekend.



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