British Fashion brand to work with MediaCityUK-based agency
A British fashion brand, Hope & Ivy have started working with a MediaCityUK-based agency to raise brand awareness.
Hope & Ivy have chosen to work with Media Agency Group (mag) to capitalise on the agency’s fashion-expertise in order to drive interest in their embroidered and printed signature garments.
The London based fashion brand was established by friends Beth and Sarah in 2015. As a partnership, they travel from print libraries in New York to embroidery markets in India to inject the richness of the world into their Hope & Ivy collections.
Beth Chilton, Director of Hope & Ivy said: “In an aim to expand our reach, we approached Media Agency Group, after reading about their work across the fashion, retail and e-commerce industries and were instantly drawn to their backlog of impressive clients and campaigns.
"We decided to invite them to manage our online marketing strategy for the next 12 months. This partnership with MAG ensures that we at Hope & Ivy have the support to catapult our wonderful designs and inspiring brand philosophy to a greater audience in the most effective manner”.
As well as having their own eCommerce website, Hope & Ivy currently partners with online retail giants such as ASOS and Zalando to sell their collections.
The brand offers a range of sizes catering for all with tall, petite and maternity collections.
John Kehoe, CEO of Media Agency Group said: “Hope & Ivy has a fantastic collection of hand-crafted clothes including dresses and jumpsuits and more one-off pieces. They’ve already made their mark in the fashion world, but we’re delighted they’ve requested us to come on board and support their team on their next period of growth”.
Beth and Sarah’s friendship formed over a mutual love of beautifully crafted dresses, delicate embroidery, rich textures and a shared desire to create amazing, must-have pieces that will take a special place in your wardrobe. This shared goal has grown into a blossoming fashion venture with a close team of creatives all sharing a raw passion for the Hope & Ivy brand and ethos.