Podcasting expert reveals how businesses can cut through the noise

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We are in the midst of a podcasting boom but it isn’t always easy to get your valuable podcasts in front of the right listeners. 

Roughly six million people (14% of the UK’s adults) now listen to podcasts and despite improved efforts from podcasting platforms, finding something to tune into from a selection of 750,000 podcasts can still prove difficult.

Kate Cocker, the course leader for the Prolific Training: Podcasting for Business session on October 23rd, previously spoke to us about the multiple benefits of podcasting for businesses – if you missed it, give it a read here.

Cocker said that podcasting is THE next content medium for businesses to harness as a place to tell their stories, build trust, and show off their expertise.

If everyone is jumping on the podcasting wagon, how do you get your podcast to cut through the crowd? Kate shares her three-step process that can help your company’s podcast do just that…

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