It’s America’s fastest growing studio gym franchise – and now Orangetheory Fitness is hoping its wearable tech workouts will catch on just as quickly in the UK.
Orangetheory has just opened its first UK gym eight miles south of Manchester in Altrincham, and it’s hoping to open at least 40 studios across the Midlands and Northern region over the next eight years.
People go to the gym to see results, but Orangetheory – which has over 1,000 studios across 48 US States and 18 countries – is taking that to the next level by turning the workout data into motivation.
Its technologically-enhanced approach to fitness has the potential to be a New Year’s resolution people actually stick to.
