A Leeds digital marketing agency has secured an expanded brief after helping a luxury ski holiday operator almost double its organic traffic and significantly grow revenue generated through both traditional and AI-powered search.
Flaunt Digital has been retained by luxury chalet operator VIP SKI for a further 12 months following the first six months of their partnership, with the agency’s remit expanding beyond SEO to include Digital PR.
The renewed agreement follows what the companies described as strong organic growth, including a 94% year-on-year increase in organic sessions and a 79% rise in organic and AI-driven revenue.
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VIP SKI operates more than 50 luxury catered chalets and a hotel across four French Alpine ski resorts, specialising in catered ski holidays for families and groups.
Under the extended partnership, Flaunt Digital will continue to lead the brand’s organic search strategy across content and technical SEO while increasing its focus on building visibility in AI search environments alongside traditional search.
Nici Hardy, Associate Director Marketing at VIP SKI, said: “We had no hesitation in renewing our contract with Flaunt Digital. The team has quickly become a vital extension of our own small marketing team. They’re approachable, knowledgeable and genuinely forward-thinking, bringing valuable insight alongside impressive in-house tools for performance and market analysis. Every member of the team has been a pleasure to work with, and I’m excited to see what we can achieve together in the coming months.”
Adam Tudor, Head of SEO at Flaunt Digital, added: “VIP SKI has been a brilliant partner to work with, and we’re delighted to be continuing the relationship. The growth we’ve seen so far is the result of strong collaboration and a shared belief in building sustainable visibility rather than chasing quick wins.
“As search continues to evolve, it’s becoming increasingly important for brands to be visible wherever customers choose to discover, research and book. Over the next year, we’ll be combining our Orbit search framework and Intelligence Suite to uncover new opportunities for VIP SKI across AI search, wider content platforms and traditional search. The result is a more connected approach to visibility that strengthens VIP SKI’s authority and visibility wherever potential customers are looking.”
