Ponderosa has launched a major advertising campaign for savings platform Raisin UK after being appointed as its UK creative and media agency.
The Leeds-headquartered agency secured the account following a competitive three-way pitch.
Ponderosa was tasked with increasing awareness of Raisin in the UK and encouraging more savers to consider switching accounts. Its campaign aims to show how the platform can make finding and opening a savings account feel straightforward.
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The work brings together research, strategy, creative and media and will run across television, social media, out-of-home advertising and performance digital channels. Creative has been adapted for the different platforms.
Robyn Demming, Raisin UK B2C Lead, said: “We appointed Ponderosa because their approach was genuinely integrated. Their divergent thinking reframed the challenge and strategy, creative and media came together as one answer to the brief. The result is smart thinking that emphasises the real benefits of Raisin without getting in the way of them.”
Richard Midgley, Group Managing Director at Ponderosa, said: “This brief perfectly illustrates our integrated approach. When everything works together – research, strategy, creative and media – you get powerful work that delivers real results and Raisin is a standout example of this.”
Founded in 2010, Ponderosa is an integrated marketing agency with its headquarters in Leeds. Its services include market research, brand strategy, creative, social media, influencer marketing, digital and media.
Raisin UK launched in 2012 and allows customers to compare and open savings accounts offered by more than 45 FSCS-protected banks in the UK.
