Liverpool nutrition and wellness brand Applied Nutrition is acquiring the assets of US-based Nutrablend Group, which includes a manufacturing and warehouse facility in the United States, for around £12million.
Applied Nutrition, creator of the Paddy ‘The Baddy’ backed Body Fuel brand , has also upgraded its expectations for the current financial year, ending 31 July 2026, saying revenue is now expected to be approximately £148m and EBITDA margin in line with current consensus market expectations.
The firm is also celebrating a “significant new” agreement with Mondelēz International to develop and manufacture Sour Patch Kids and Swedish Fish branded sports nutrition products.
CEO Thomas Ryder said: “Demand across our markets shows no sign of abating and we are well positioned to deliver on what consumers need for their health and wellness journey. As an agile but disciplined business, we’re confident that our delivery and expansion will continue to underpin the long-term outlook for our business.”
The range will initially be stocked in 2,200 Walmart stores and 1,300 GNC corporate stores from August 2026.
A total cash outlay of US$16m (approximately £12m) for Nutrablend has been financed from the firm’s existing cash resources.
The acquired assets include a fully fitted-out facility in Buffalo, New York, for manufacturing and warehousing, valued at $7m and production equipment, stock, and Nutrablend’s two in-house brands, Basic Supplements and GR8 Lifestyle.
It has production capacity of up to $300m of revenue per year in the US and is expected to generate revenue from white label manufacturing and drop freight, logistics and import duty costs for the new owner in North America.
Ryder added: “The acquisition of a US manufacturing site significantly strengthens our ability to support ongoing growth in the region and provides us with the ability to expand our North American offering, harnessing Nutrablend’s experienced management team. Importantly, it allows us to launch new products at the same pace as we do in the UK, improving our responsiveness to consumer and market demand and reinforcing a clear competitive advantage for Applied.”
Turning to the partnership with Mondelēz on the Sour Patch Kids & Swedish Fish brands, he said: “This agreement represents a significant endorsement of the Group’s capabilities, underlines the strength of our execution and shows our ability to deliver new, vibrant products to market through our NPD engine.”
