THG Ingenuity has launched enhanced capabilities and availability of its cutting edge AI Stylist, built in collaboration with Google Cloud and on Gemini’s Enterprise Agent Platform.
The virtual try-on solution empowers customers to upload personal photos, visualising how clothing items on product pages would appear on them before making a purchase.
Available now on Google Cloud Marketplace, the AI Stylist is transforming the online fashion retail experience by boosting conversion rates, significantly reducing returns, and increasing customer engagement.
The AI Stylist addresses a critical challenge in online fashion – the inability to physically try on items – and provides consumers with an “immersive and confident” shopping experience. Utilising Google Cloud’s conversational AI technology, including the Gemini Enterprise Agent Platform, it delivers highly accurate and realistic visualisations, bridging the gap between digital browsing and informed purchasing decisions. This, claims THG Ingenuity, both deepens product understanding and mitigates buyer uncertainty, in turn helping retailers lower return rates.
Performance data from initial deployments on Myprotein demonstrate the commercial impact of the AI Stylist. For those who generated at least one image using the AI Stylist, comparison against site-average activewear shoppers revealed UK customers were nearly six times more likely to convert, spent 6.3 times longer on site, and had a 2.5% higher average order value, highlighting AI Stylist’s capacity to drive tangible ROI for fashion brands.
Jo Drake, CTO, platform, THG Ingenuity, said: “The AI Stylist represents a step forward in how consumers interact with fashion online. Our collaboration with Google Cloud allows us to bring a truly scalable and transformative virtual try-on experience to brands globally. This not only elevates the customer journey but also directly contributes to improved business performance through enhanced confidence and reduced operational costs.”
Maureen Costello, vice president, UK, Ireland and Sub-Saharan Africa, Google Cloud, added: “We are pleased to support THG Ingenuity as they make the AI Stylist solution available on Google Cloud Marketplace, helping businesses address common e-commerce challenges and build steadier engagement with their shoppers.
“By using our Gemini models and Gemini Enterprise Agent Platform, THG Ingenuity is giving retailers a practical way to integrate virtual try-on capabilities. This ultimately helps consumers make more confident purchasing decisions and assists brands in managing operational hurdles like product returns.”
