Greater Manchester Business Growth Hub has backed the launch of Morvo, a new AI ecommerce start up helping brands give customers faster, more trusted ways to find and buy products online through natural conversation.
Founded by Robert Stein, who also founded and runs Full Send, a strategic digital and brand agency, Morvo is an AI personal shopper a brand can own and its customers can trust.
Morvo is built around a simple idea: Customers want instant, conversational, and curated product recommendations before they buy. Research already suggests that 65 per cent of Gen Z prefer AI-powered search for shopping recommendations, while 60 per cent of all shoppers now use AI-powered search at the consideration and decision making stage of the buying journey.
As AI powered search becomes the default behaviour, Morvo gives brands the ability to own their own AI personal shopper rather than relying on third party platforms. Brands can tailor Morvo to their own tone of voice, product knowledge, and commercial priorities, while retaining ownership of customer data, insight, and attribution.
READ MORE: Historic German footwear brand appoints Leeds agency to ecommerce brief
There is growing discussion around brands optimising their websites for answer engines, but meeting consumers in third party AI powered search environments is increasingly difficult. Many brands are effectively invisible to AI models, with over 40 per cent receiving less than two per cent of their traffic from tools such as ChatGPT – depending on third-party large language models for discovery introduces significant commercial risk.
Brands can respond by utilising Morvo, their own on-site AI agent that understands shopper intent, reduces purchase complexity, and keeps the relationship direct. These brands will focus on where they have unique or proprietary data and expertise, and these brand-run agents can offer deeper, more accurate guidance than generalist AI tools, and research suggests consumers are already showing higher levels of trust in them over third-party alternatives.
Morvo is designed to work across all sectors including fashion, beauty, health, and lifestyle, and integrates directly with a brand’s existing ecommerce platform. The software has been designed to be installed in five minutes and is available for Shopify, WooCommerce, and more.
Early data from Morvo customers is already showing an average revenue increase of five percent and an average conversion uplift of two percent among shoppers who used Morvo compared to those who did not.
The launch of Morvo has been supported by Greater Manchester Business Growth Hub, which works with high-growth businesses across the region to help them scale, innovate, and compete internationally. The hub has offered Morvo both financial and practical back up ahead of launch.
Stein said Morvo is about helping brands stay relevant as customer behaviour changes: “AI-powered search is reshaping how people discover and choose products. Brands that rely solely on third-party platforms risk losing visibility, trust, and data. Morvo gives brands a way to meet customers with the experience they now expect, while keeping control of their brand, their knowledge, and their customer relationships.”
Morvo is now live and onboarding SME and established ecommerce brands across the UK.
