Brand management firm Full Send has launched a comprehensive brand and website overhaul for BBS Law, a rapidly expanding legal firm now employing 60 legal professionals across Manchester and London.
The strategic transformation follows a series of firm takeovers by BBS Law, necessitating a fresh, cohesive brand strategy and digital presence to mirror its growth and evolving ethos.
BBS Law, with its roots in Manchester started its expansion into London in 2020. It is a highly regarded legal firm known for its tailored approach and expertise in areas of law involving businesses and high net worth individuals. The firm’s growth and its dedication to a partner-led service model have established it as a prominent player in the legal industry.
Full Send’s rebrand focused on encapsulating the essence of BBS Law’s partner-led approach, unwavering commitment to detail, personalised services, and dedication to fostering long-term client relationships. This was meticulously reflected in the website’s refreshed design, imagery, and copy, all harmoniously aligning with the firm’s refined brand strategy.
Robert Stein, the founder of Full Send, said: “Collaborating with BBS Law has been an insightful journey. Our goal was to vividly showcase their unique approach to legal services through a compelling brand narrative and digital interface. The new website is not just a portal; it’s a testament to BBS Law’s dedication to excellence and client-centric values.”
Avi Barr, partner and head of marketing at BBS Law, added: “Our partnership with Full Send has been a cornerstone in this pivotal phase of our firm’s evolution. The Full Send team not only understood our vision but challenged it and amplified it through their insightful approach to marketing and innovative digital strategies.
“Their expertise in branding and web development has been instrumental in capturing the essence of our values and services. This is more than a new website; it’s a digital embodiment of our growth and our future direction as a firm. Working with Full Send was not just about enhancing our digital footprint; it was about creating a platform that resonates with our commitment to providing exceptional legal services.”
Following this successful launch, Full Send is set to further solidify its partnership with BBS Law. The next phase involves amplifying BBS Law’s online presence through strategic search engine optimisation and targeted social media campaigns. This concerted effort aims to enhance brand visibility, engage a broader audience, and position BBS Law as a thought leader in the legal field.
