Leeds-based digital agency Northern Artillery has been appointed to redevelop the UK e-commerce website for global footwear brand Rieker, advancing its Shopify Plus platform to better serve UK customers and support future growth.
Rieker replatformed its UK website to Shopify Plus last year and is now entering the next phase of its digital journey in the market. The new partnership will focus on evolving the existing platform into a more refined, scalable and conversion-focused Shopify experience.
Northern Artillery will lead the strategic, creative and technical redevelopment of rieker.co.uk, with a focus on performance, usability and long-term flexibility. The work will refine customer journeys, optimise core e-commerce flows and create a strong foundation for ongoing optimisation and growth.
READ MORE: Code Computerlove founder and former WPP AI chief launch new “human” AI venture
Founded in Southern Germany in 1874, Rieker is a fifth-generation, family-owned footwear brand known for its commitment to quality and comfort. Today, the brand employs around 23,000 people globally and supplies footwear and accessories to approximately 9,000 independent retailers across Europe.
Liam Grogan, director at Northern Artillery, said: “Rieker is a brand with a strong heritage and an established UK presence. Our role is to evolve the Shopify Plus experience to better reflect the quality of the product and support the next phase of digital growth in the UK.”
Creative production partner Northern Artillery guides brands through the digital landscape, working collaboratively to deploy the highest quality experiences in the places people actually spend their time.
READ MORE: Redesign for iconic Vimto bottles as maker seeks to “deepen customer engagement”
As a highly experienced, in-house creative production unit, it works collaboratively to deploy the highest quality experiences with customers, either leading projects or complementing existing operations. The team promises to produce only “the most powerful and effective content.”
The agency added: “It takes courage to step out of your comfort zone, but only then does the magic happen. Going first means taking a leap of faith and we 100% respect that bravery.”
The redevelopment of rieker.co.uk is now underway, with the new site set to deliver a more considered, modern and scalable e-commerce experience for UK customers.
