Better Placed has renewed its partnership with Prolific North for a sixth successive year.
The employee-owned independent recruitment consultancy, which specialises in digital, marketing, tech, finance and FMCG, has offices in London, Leeds and Manchester.
2025 has been a year of strategic expansion for Better Placed, with the launch of their finance recruitment capability led by Olly Gaydon, who brings a strong track record of placing finance leaders into clients and agencies across the UK. The consultancy has also invested in thought leadership around technology and AI through Tech Director Jonathan Moran’s series of AI meetups across the North, bringing together leaders from tech, marketing and creative sectors.
At group level, their executive search practice bpe Search has continued to grow its US presence, particularly with better-for-you consumer brands and high-growth businesses.
In Better Placed’s latest quarterly market report for Prolific North, Director Dean Bartle reflected on a year of measured progress across the North’s creative, digital and commercial sectors, noting that “growth has returned, but it is measured and strategic.”
Looking ahead to 2026, Bartle said he expects continued hiring at mid to senior level, rising interest in finance and data professionals, and increased collaboration between marketing and tech functions as AI adoption deepens.
Dean Bartle, Director of Better Placed, said: “Extremely pleased to be a Prolific North “Recruitment” Partner once again and for the sixth year! The partnership in 2025 went from strength to strength and 2026 looks like it’s going to be even better.
“Better Placed are entering their 25th year in business and we’re looking forward to another rewarding year as we plan events, networking opportunities and invaluable link ups with like-minded businesses that the partnership brings.”
Better Placed joins the likes of Bruntwood SciTech, BrandXYZ and BIG Partnership in becoming a Prolific North Partner for 2026.
Partners get the chance to feature on Prolific North throughout the year, join awards ceremonies, be a part of key industry events and contribute to wider conversations within the industry.
To discuss getting involved for 2026, please email [email protected]
