Leeds agency lands South West holiday cottage brief

Digital marketing agency Wolfenden has been appointed to lead the digital growth strategy for Dorset & Devon Holiday Cottages – the latest in a series of successful collaborations with the brand’s founders.

Following years of partnership across multiple ventures, the appointment marks a new chapter in a long-standing relationship built on trust and proven results.

Partnering from launch, Wolfenden has led on building the brand’s digital presence from the ground up, acting as a springboard for Dorset & Devon Holiday Cottages’ growth to become a leading holiday lettings provider for South England.

The Leeds-based agency, led by Daisy Wolfenden, is supporting across multiple channels including SEO, data-driven UX, digital PR and paid media.

The partnership has got off to a strong start with the team already securing coverage across leading national outlets with measurable growth in organic visibility, leaning on Wolfenden’s proven track record of scaling brands in the competitive travel and accommodation sector.

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Further activity to continue momentum into 2026 is already planned, with paid activity rolling out ahead of peak holiday booking season.

“It’s so rewarding to see long-term partnerships evolve into new opportunities like this,” said Daisy Wolfenden, Managing Director at Wolfenden. “Having worked with this team across several ventures, being chosen to help launch Dorset & Devon Holiday Cottages from day one is a real vote of confidence. Our collaborative, integrated approach means we’re building a digital strategy that’s primed for scale – and we’re excited to see the brand thrive.”

Gemma Mathews, Owner of Dorset & Devon Holiday Cottages, added, “The Wolfenden team have been fundamental to our launch strategy, and their expertise in our sector gave us complete confidence in their ability to establish the brand quickly and effectively. The trust we’ve built over many years meant we didn’t need to look elsewhere; they were our first and only choice.”

The appointment strengthens Wolfenden’s growing portfolio of travel and leisure brands, as the agency continues to deliver scalable growth strategies for clients across the sector.

Dorset & Devon Holiday Cottages was launched in 2025 by Gemma and Ben Matthews, whose family had previously owned Lyme Bay Holidays since the late 1990s. 

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