Danforth Group, the parent company of Danforth Care Homes, Cromwell Care, and Adore Care Homes, has signed a three-year contract with Leeds agency Wolfenden to lead the digital marketing strategy across its entire portfolio – an appointment which sees the agency further expand and solidify its existing care credentials.
The partnership will harness Wolfenden’s expertise across SEO, digital PR, paid media, and data & analytics to grow awareness, connect with communities, and ultimately increase both resident enquiries and recruitment across the group’s UK-wide homes.
Joanne Rossiter, head of marketing at Danforth Group, said: “Partnering with Wolfenden gives us the expertise we need to take full ownership of our marketing strategy. Their experience in the care sector, alongside a proven track record of delivering results across each of our brands, made them the clear choice to help us reach families and communities more effectively, strengthen our reputation, and attract the very best talent.”
Daisy Wolfenden, managing director of Wolfenden, added: “The care sector is one I have huge admiration for, both professionally and personally, so it’s a privilege to be supporting Danforth Group. I’m excited to continue helping them connect with families and communities in meaningful ways. This partnership is about more than digital growth – it’s about making sure people find the right care, and that Danforth’s homes are recognised for the incredible, high-quality environments they provide for both residents and staff.”
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Wolfenden’s remit will focus on:
- SEO – improving online visibility so families can easily find the right care solutions.
- Digital PR – strengthening the reputation of Danforth Group and its brands within local communities and the wider sector.
- Paid Media – driving qualified enquiries and awareness across digital channels.
- Data & Analytics – uncovering insights to optimise campaigns and inform long-term strategy.
Through the partnership, Danforth Group is combining its commitment to exceptional care with a forward-looking digital strategy, ensuring its homes remain visible, trusted, and attractive to both residents and staff alike.
Danforth Group’s homes are dedicated to providing high-quality, compassionate, person-centred residential and dementia care in a warm, supportive environment, with a focus on fostering dignity, independence and wellbeing for residents. It previously appointed Wolfenden to its paid search, SEO and digital PR brief in 2023.
