By 2027, a global industry initiative called GS1 Sunrise 2027 will see retailers ready to scan two-dimensional (2D) QR codes, opening a world of possibilities beyond the basic 1D barcode. This transition is more than just a barcode change – it’s the biggest packaging and point-of-sale transformation in decades and a chance for your brand to lead the way in connecting with consumers.
Prolific North, in collaboration with Sun Branding, are hosting an exclusive, invite-only roundtable designed for busy brand marketers to unpack the upcoming changes and discuss the opportunity for brands to connect with consumers in an even more meaningful way. We’ll cover:
- An overview of the new legislation and what it means for you.
- Who owns this transition within a brand, and what lessons can be learned from those already implementing changes.
- Creative approaches and strategic opportunities for leveraging this shift to build stronger connections with your audience.
Date: 20th November 2025
Location: Leeds
Timings: 9 – 11.30am
This event is strictly invite-only. If you are a retail leader interested in attending, please email Alexandra at [email protected] to request an invitation.
