One of Europe’s leading frozen pizza producers has turned to Hatch for its first-ever consumer brand.
Freiberger Group has worked with the agency to support the brand development and UK launch of Craft Pizza.
The new premium frozen pizza range aims to “shake up the frozen aisle and challenge perceptions of what frozen food can deliver.”
Hatch was involved from the early stages of planning, developing the brand’s identity, packaging and creative assets. It will now work on an ongoing basis to lead PR, influencer and content strategy, alongside organic and paid social management.
“It’s been brilliant working with Freiberger UK on this launch. From the initial brief we knew this was the perfect fit for Hatch,” explained Alex Halls, Associate Creative Director at Hatch.
“The chance to build a brand from the ground up was an exciting prospect for the whole team involved. The response so far has been fantastic, with strong media coverage, standout influencer partnerships and loads more exciting plans for 2026.”
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The Leeds agency has also produced a suite of lifestyle photography and video assets.
“Launching Craft Pizza has been a huge milestone for Freiberger and Hatch have been instrumental in bringing our vision to life,” added James Nice, Key Account Manager at Freiberger UK.
“From the outset, they understood what we wanted to achieve. The creative and strategic support from the team has been outstanding, and we’re thrilled with how Craft Pizza has landed with consumers so far. This is just the beginning for the brand, and we’re looking forward to building on that momentum together.”
