Manchester’s Brazen has been appointed by weight loss clinic myBMI as its first-ever retained consumer PR partner in the UK.
Pharmacist-led weight loss service myBMI, provides breakthrough weight-loss treatments including Wegovy and Mounjaro – two of the most sought-after, clinically approved medications reshaping the obesity treatment landscape.
Brazen’s dedicated Newsroom – led by former SWNS journalist Barnaby Kellaway and a team of ex journalists and SEO experts – will spearhead myBMI’s consumer communications, creating content that builds trust, brand recognition, and sustained earned media visibility both on and offline.
Central to this is Brazen’s Ride and Drive service, an always-on engine for proactive news generation and reactive newsjacking. By aligning with seasonal narratives, cultural moments, and trending topics, Brazen will seek to ensure myBMI is consistently part of the media agenda and discoverable in relevant AI search.
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The agency will be responsible for shaping conversations around weight management, challenging stigma, and positioning myBMI as a trusted voice in the UK healthcare and wellbeing sector.
Sasha Marks, managing director at Brazen, said: “We have deep experience in the healthcare sector and are proud to be supporting myBMI as it accelerates its national growth. With demand for weight-loss injections booming and public interest reaching new heights, there’s a significant opportunity for providers like myBMI to shape the conversation and lead real, lasting change.
“myBMI brings both medical credibility and cultural relevance to this fast-evolving space, and we’re excited to help make the brand unmissable across national media.”
Robbie Centellas, Head of PR & Content at myBMI, added: “Brazen immediately grasped the cultural context and emotional sensitivity needed to speak meaningfully about weight in the UK – but more than that, they know how to make news. Their ability to uncover timely, media-ready angles and turn them into national stories makes them the ideal partner as we scale awareness and impact.”
myBMI’s appointment of Brazen marks a significant PR investment as it expands its footprint in the UK, aiming to support the growing numbers of weight loss injection patients, with medically supported, stigma-free solutions.
Brazen’s other healthcare clients include Sudocrem (Teva UK), Optical Express and The Fertility Partnership.
