Leeds-based Aberfield has been appointed by placemaking group, Muse, to support a series of developments across Yorkshire and the North East.
The agency’s role will be to raise the profile of the Muse team and its work across major regeneration projects, including a joint venture with Durham City Council and work on East Bank Urban Village in Hull.
“Aberfield has proven track record in property and the built environment across the North so was a natural fit to work with the team in Yorkshire and North East,” explained Charlotte Kennedy, Regional Marketing and Communications Manager at Muse.
“Their understanding of the two regions and experience of complex urban regeneration schemes that span both public and private sector, means they understand our business and the impact that our projects deliver to people and communities.”
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Aberfield will be delivering a range of services including PR, social media, content and blogs and event support.
“Muse are a business that we admire for the quality of the work they deliver and how they help to transform the communities they touch,” added Erin Hobbs, Senior Consultant at Aberfield.
“That desire to be a catalyst for positive change is an ethos which is shared with Aberfield and why we are so happy to be working with the team. We’ve already been able to support with their presence at UKREiiF and across several of their schemes and we’re looking forward to developing and delivering a programme of work that helps to demonstrate the impact they are making across the two regions and beyond.”
The agency has recently won a series of new accounts, including Moda Living, Powerleague, Mansfield Pollard, William Hare Group and Econ Engineering.
