New-to-market natural menopause supplement Theta has appointed brand building marcomms agency Smoking Gun to spearhead its launch.
Tapping into the biohacking trend, Theta contains a specific blend of Dong Quai, Red Clover and Vitamin E that aims to help women reduce hormone imbalances, hot flushes and sleep disruption caused by night sweats – among other issues often associated with menopause.
The brief will see Smoking Gun lead media relations, influencer marketing and paid social media to support the D2C launch and e-commerce via Amazon.
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Theta managing director Lisa Gawthorne – herself a Team GB Athlete, and advocate for natural and herbal remedies – said: “We have been working really closely with GenM on this launch and the product line has been certified with the MTick, which features on pack to give women the confidence that this product does what it says and delivers on efficacy – which is hugely important in a market that contains so many brands that are ‘menowashing’ and not offering any real benefit.”
“We were impressed by Smoking Gun’s strategic approach to launching our innovation and the agency’s absolute focus on delivering business impact.”
Smoking Gun CEO Rick Guttridge said: “In a time of such deserved scrutiny of women’s health – and high growth in the health and wellness market – the Theta brief instantly caught our attention.
“Our launch campaign will generate visibility, trust and traction, creating a surround sound effect across channels to reach the target audience with relevant content and credible voices.”
