SocialChain, has achieved record £11m revenues and profit growth of 50% year-on-year in the year the social and influencer agency turned ten, and a year and a half after its acquisition by Brave Bison.
2024 was a transformational year for the agency with the addition of new senior talent including CEO, Jacinta Faul (pictured) who joined from creative agency Gravity Road, bringing a fresh perspective to the business. Faul joined in September 2024 and leads a highly-experienced senior leadership team consisting of group strategy director Ric Hayes, finance director Mark Farelly, alongside Victoria Willis, operations and delivery director and Ramiz Abusham, growth director, who joined the agency in September and July respectively.
Together, they have helped the agency secure a host of new clients including SharkNinja, Greene King, Sony, Aer Lingus and Lamb Weston. They join an already impressive client portfolio of household names such as LinkedIn, Holland & Barrett, John Lewis Partnership, TikTok and The British Army.
Oliver Green, chairman at Brave Bison explained: “2024 was an exceptional year for SocialChain. Not only do we have a talented and forward-thinking senior leadership team, we are now working with a portfolio of sought-after bluechip global brands. Adding SocialChain to the Brave Bison business has truly transformed our company-wide proposition. We look forward to even greater success in 2025.”
Whether client or collaborator, SocialChain has partnered with every major social platform in 2024. Over 108 social-first projects have been created and implemented by the SocialChain team, delivering outstanding results for clients.
The agency’s work to find an ‘in’ with Gen Z career starters for LinkedIn on TikTok resulted in quadruple digit increases in key engagement metrics and several viral hits. Meanwhile Holland & Barrett’s ‘Own Every Day’ and #TheMovementMovement campaign featuring Lioness Jill Scott, delivered similarly impressive uplifts in key engagement metrics for the lifestyle brand, which recently opened a new flagship Oxford Street store off the back of recent commercial success.
SocialChain was also the proud winner of two Lovie Awards, a Prolific North Marketing Award, and its creative director, Jake Thompson, became a ‘30 under 30’ alumni.
Meanwhile, SocialMinds – SocialChain’s podcast which interviews the most exciting brands on social from Disney to Formula One and PepsiCo – became a sellout event. Three SocialMinds LIVE shows took place in London and Manchester, bringing together over 300 brands and marketers, all deemed the very best social minds. Speakers included Meta, OATLY!, Very, Next, LinkedIn, Pinterest, Subway, Moonpig, Channel 4, SpecSavers, and many more.
CEO Faul added: “A decade ago SocialChain redefined the world of social media. In 2024, we’ve built on that legacy, solidifying our position as leaders in social-first strategy and innovation. In a landscape marked by uncertainty and economic challenges, and the rise of AI, we’ve empowered our clients to deliver sustainable growth.
“It doesn’t end there, we’ve strengthened our unique people-first culture and approach. As the original pioneers of social, we’re not just reflecting on the past, we’re shaping the next decade to come. All I can say is watch this space.”
