MoneySuperMarket’s head of PR is Dan Plant, but he is based at the company’s London office and in any case the day-to-day management of its PR operations falls within the remit of his deputy, Lawler, who took on the role last summer. Previously, he had managed the financial services’ PR team, and has also held roles at Bank of America, the Co-op Bank and NatWest.

A huge non-league football fan, Lawler has recently been appointed chairman of the North West Counties Football League. His involvement with the league began over 25 years ago, when he became the youngest club secretary in the country at the age of just 15.