Brandon has completed the new look for free-from frozen brand, Yorica!.
The Manchester agency was appointed as Yorica! launches into the retail sector.
It was tasked with creating a new identity and packaging design, to help it evolve from being a cult ice cream parlour, to have a product suitable for supermarket shelves.
“Yorica! has a devoted following that love it, and we were extremely careful to respect that. We’ve taken the brand on a journey, while elevating the product for the retail trade, driving stronger premium cues and disrupting with a patter that stands out like a sore thumb. It was critical that we disrupt in such a competitive and noisy ice-cream aisle,” explained Brandon’s Richard Taylor.
