UN-recognised charity World Habitat has partnered with MediaCity’s Sensu Insight and Henbe as it seeks to address global housing needs.
The charity is dedicated to promoting sustainable communities and improve living conditions, and has been instrumental in supporting the goals of UN-Habitat.
Its partnership with built-environment specialist communication agency Henbe and research, measurement and evaluation consultancy Sensu Insight is to monitor reputation and plan its strategic communications.
“Sensu and Henbe worked with us to help us understand our customer perceptions regarding brand reputation and how our partners appreciate our values,” explained Louise Winterburn, Deputy Chief Executive of World Habitat.
“With their expertise in reputation research, they could quickly get under the skin of the task and provide a robust process that included both qualitative and quantitative data. The final report was insightful, with useful recommendations and next steps, and we are now utilising it to inform our charity’s strategy and communications approach.”
Sensu Insight undertook in-depth surveys and perception analyses while engaging with key stakeholders and gathering valuable data. Reputation assessments entail tracking people’s emotional engagement with a brand and identifying what triggers positive or negative sentiment and why.
“We are passionate about using data-driven insights to support organisations striving to make positive change in the world. World Habitat sought to find out more about their brand reputation, and we provided the data and outlined the actions needed to ensure the charity can build on its strategy and communications approach effectively,” added Steve Leigh, Managing Director of Sensu Insight.
“The key to any brand reputation insight is listening, and our work with World Habitat prioritised that. Now equipped with this knowledge, the charity can make informed decisions about its future, strengthen its position and continue to drive meaningful impact around the globe.”
