Women’s Super League indie broadcaster lands quarter million funding boost

A leading independent media production and technology company is expanding with investment from Finance Yorkshire.

Leeds-based Sticks & Glass specialises in production, post-production and live broadcasting. Many of its clients are Yorkshire based indies who benefit from the company’s state of the art finishing facilities.

Sticks & Glass counts the BBC and Channel 4 among its clients and has recently secured a three-year contract to be the host broadcaster for the Women’s Super League 2 (WSL2) – strengthening its offer in live sports broadcasting.

The £250,000 investment from Finance Yorkshire’s growth fund will support Sticks & Glass in recruiting experienced production staff to support its WSL2 operation.

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Sticks & Glass was founded in 2018 by Adam Bennett and Martin Oliver, experienced editors, directors and camera operators. Having worked around the world, the duo decided to establish their business in Leeds – home to several broadcasters including Channel 4.

Adam said: “When Channel 4 moved to Leeds we decided to turbo charge the business and build a world class post-production facility in the city to secure the work we wanted.

“We are in a unique position in the market, offering production, post-production and live broadcasting expertise and facilities.

“Finance Yorkshire’s investment has come at a great time for us and enables us to make senior hires to grow the business.”

Sticks & Glass’ business strategy is to continually reinvest in the company, ensuring its facilities evolve to meet the requirements of the ever-changing broadcast industry.

Adam added: “Leeds has been a massive part of our story and so is our physical space. We like challenging and innovating so we’re not following but leading where our industry should be going.”

Finance Yorkshire chief executive Alex McWhirter added: “The creative and digital media industry in Yorkshire is thriving and Finance Yorkshire is pleased to support Sticks & Glass in cementing its place in the sector as a leader in production and post-production services through this investment.

“The winning of the WSL2 contract marks a new chapter for the company, providing other opportunities for live broadcasting across sport, entertainment and factual programming.”

Finance Yorkshire has supported about 70 SMEs over the last three years, creating and safeguarding over 780 jobs and attracting £30m of private sector investment. Investments from Finance Yorkshire’s growth, seedcorn and loan funds are expected to total £50 million by 2027, enabling more SMEs across Yorkshire and Humber to grow and prosper.

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